Rumour confirmed: Radical change to the iconic VB can
RUMOUR FILE CONFIRMED
During Monday’s edition of the Rumour File, ‘How’d They Do It’ told us that an iconic and top-selling beer was undergoing a radical packaging change.
We’ve since confirmed Victoria Bitter has changed the colour of its tinnie can from from green to white.
Because when the new cans are placed in a cold fridge, they change back to their traditional green.
It seems the new can was announced last week but went largely unnoticed.