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Serge the taxi driver to star in ads all in the name of irony

13 Cabs say they are “poking the eye” of rival Uber with their new advertising campaign.

The company will tomorrow launch an ad starring a driver called Serge, to reiterate the taxi service is not effected by surge pricing, when Uber is.

Head of 13 Cabs Client Services, Simon Purssey has told Ross and John the ad is a dig at their competition.

“We’re pushing the envelope this time,” Simon said.

“We’re poking the eye of our ride sharing mob.”

There are two Serge’s in the ad, one an actor and one an actual 13 Cabs employee, who has been driving for 20 years.

3AW Breakfast has been searching for a taxi or Uber driver named “Serge Price” since Uber’s inception.

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